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By tapping into local wisdom, Rethos works with you to uncover your community’s distinct assets, develop your strengths, and promote your competitive edge. Our Downtown Assessment program helps you develop a plan to change the way people think and talk about downtown.

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Otter Tail County 
Story Mapping Project


New Ulm



Otter Tail County

Cultural Asset Mapping


Using information gathered from these conversations and specialized software, we produce a cultural asset map—a visual display of your downtown’s cultural assets. Collected stories and photos from community members illustrate your community’s unique cultural impact within Minnesota. Explore our current cultural asset maps
and how they work below.


In partnership with the Center for Urban and Regional Affairs (CURA) at the University of Minnesota, we have created a set of cultural asset maps that visually illustrate and provide testimony to the importance of the places, local businesses, traditions, and characteristics which community members value. These maps tangibly represent the intangible sense of place we all feel about our neighborhoods.